Customer Relationship Management (CRM) Articles
Customer Relationship Management, or CRM for short, is generally known as the process of managing your interactions with your customers through us of a variety of structured processes to better improve the customer experience and improve business efficiency. Or words to that effect!
CRM encompasses a vast area and is gloriously complex and one which often provokes a lot of discussion and controversy on best practices and best tools to help improve and automate CRM processes.
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Here are a few articles from us based on our experience in a variety of business verticals and also countries and cultures. We hope you will be able to apply them to your situation - if you have any interesting stories to tell or situations you would like us to comment on or write about, please contact us here.
Please select from the articles below, most recent are at the top.
Strategies for Implementing a Customer Relationship Management CRM Solution