Zoho SalesIQ - LiveChat and Website Visitor Conversion Software
Zoho SalesIQ is a cloud based business app that allows sales teams to understand and engage live visitors on your business website. With SalesIQ businesses can see at a glance where website visitors are from, what pages they land on and navigate to, as well as information such as the browser, device and so on they're using. All of this is great for marketing teams or website management teams who can tweak and improve the website design to improve the visitor experience and ultimately the conversion rate.
Perhaps best of all for lead conversion however is that Zoho SalesIQ also provide livechat functionality, so Sales teams can chat in real time with visitors, enabling them to convert website visitors to leads more efficiently. You can even setup visitor scoring rules that can help 'grade' the visitors on your website and promote more relevant and structured lead follow ups.
Lead scoring rules can be based completely on your business model and are fully customisable. For example, time spent on website, URLs clicked, location and so on are all different criteria you could use to 'score' your website leads. The Zoho SalesIQ dashboard shows leads as they navigate through your site, based on their score.
Did we mention that Zoho SalesIQ is also fully mobile and has a mobile app? Of course it is! This means your chat operators/Sales teams can respond to leads at any time and location, never missing a potential conversion.
Finally, the cycle gets completed due to the seamless integration between Zoho SalesIQ and Zoho CRM: all chat leads are dropped straight into Zoho CRM as fresh leads for follow up.
Zoho SalesIQ provides functionality to embed a livechat widget on your website(s). A number of different setup options allow you to change the look, feel, colour and positioning of the widget
Powerful Marketing Tool
Zoho SalesIQ is not just a static chat app, far from it. If used strategically in conjunction with Marketing tools and a variery of structured marketing campaigns it can be a highly effective way of converting leads generated from the campaigns into paying customers. For example, surveys, newsletters, special offers and other 'lead magnets' as shown in Zoho's infographic below: