At Mangoho we are always excited about all things customer relationship management and when Zoho extend further Zoho CRM’s capabilities we get exceptionally excited.
Indeed many of the new enhancements are both innovative and creative and extend out the CRM’s footprint to capture more information about prospects and customers’ needs and wants.
And we can clearly see how Zoho CRM is embracing as much customer data as possible into one location which means that it is much easier for users to engage and interact with their customers in more advanced and imaginative ways.
The Zoho CRM Enhancements:
Zoho CRM integration with Google Adwords & Adgroups
This Zoho CRM integration records the impression, click, and cost information into Zoho CRM and also pushes the offline conversion data from Zoho CRM to Google AdWords.
And that means you can now determine your customers’ path from the ad click to conversion and also gives you your return on investment for your ad campaigns.
Zoho CRM View of the activities of customers, potentials, & leads & contacts in one place
The Zoho CRM View feature smartly analyses users’ leads and potentials according to their stages in the sales cycle and then groups the analysis by leads, customers and potential customers so that they know what is critical for them to review.
Currently the Zoho CRM View feature is available with the Zoho CRM Activities, Social and Visits modules.
Zoho Social Selling
The innovative Social tab in Zoho CRM inserts Facebook and Twitter profiles into Zoho CRM so that users can easily join up with prospects and customers and establish improved relationships.
Start your new lead generation streams now.
Zoho Visitor Tracking
The new Zoho CRM Visitor tracking tab provides you with information on website visits which means that you can better understand lead and contact interest.
Information provided includes if it is a new visitor or an existing customer, the potentials associated with the contacts, the length of time of the website visit Users can also view the visitor navigation path and track the visitors’ actions on each page.
Furthermore users receive alerts when a lead or customer visits your website.
The Zoho CRM Social and Visit features brings social and website engagement innovation to your CRM!
Zoho CRM Feeds
The new Zoho CRM Feeds tab feature that allows users to work with groups, share attachments, send direct messages and post updates.
Furthermore Feeds is integrated with the Zoho CRM notes feature which means that users can see a complete thread, including notes, for example, for a lead.
Zoho CRM and Zoho Survey are now further integrated
Now you can push your Zoho Survey customer survey information to Zoho CRM to increase your knowledge of customers in one central place.
You can insert a link to your surveys within email templates so that you can now easily automate and mass email selected groups and view their replies with Zoho CRM.
Project management information within Zoho CRM
Users can now have a contextual view of projects in Zoho Projects in Zoho CRM.
For example users can track the progress of a project so that tasks, milestones and issues can be viewed within their CRM right from your CRM account.
Project management information where users need it, in the CRM, all available prior to calling the client.
Additionally users can add comments to projects from within their CRM.
Zoho PhoneBridge is now integrated with Twilio and Ringio
Zoho PhoneBridge allows companies to connect PBX systems to Zoho CRM so that inbound and outbound calls can be made within the CRM.
There are now Zoho Phonebridge connectors for Avaya, Asterix, Elastix, Twilio and Ringio.
With Zoho Phonebridge and Zoho CRM users can get reminders about calls to be made, know who is calling you and have contextual information about clients during calls so that users can provide improved prospect and customer engagement experiences.
Feature availability
Zoho CRM for Google AdWords is available in the Enterprise edition.
Visitor Tracking, Social, Survey Integration and Projects Integration are available in all paid editions.
The CRM View for Activities and Feeds are available in all the editions.
Download a pdf document containing detailed information of the new Zoho CRM features here.
Contact us now by email at info at mangoho dot com or contacting Mangoho here to discover how the new customer focused features in Zoho CRM improve customer management relationships at your company.
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