Most of us that develop surveys generally come up with well-presented and professional looking surveys.
But how many of us know that branding, and in particular how trustworthy your survey looks, has a direct effect on your response rates.
Here we provide you with some advice on what you can do to improve your survey’s image using your own branding.
Develop a brief appropriate introduction.
An introduction is essential to obtain your company’s recognition by your respondents and to also inform what the aims of the survey are and how it relates to your company’s business.
Add your company logo.
It is essential that you insert your organization’s logo, and company name, in your survey.
But sometimes your logo does not properly represent what your...